For those of you who don't already know, the 3rd annual Sego Festival is this weekend. Friday night we we'll be blocking off 100 N. off University Avenue right next to the store. 6 bands will play Friday night as part of the kick-off party. We packed the entire block last year and it was a ton of fun. New paintings done by 12 local artists will hang behind the bands playing and video art from local filmmakers will be projected.
Saturday will go all day at the Rock Castle Amphitheater. Most people don't know this place exists, and it is great. If you take Center Street in Provo east toward the mountain, you will run in to it. It is at the base of the mountain behind the Utah State Hospital. Check the schedule below for times of each band at all five stages, but over 50 bands will play. Again, local art will be on display, and tons of booths filled with local vendors selling art, clothing, food, jewelry and all kinds of good stuff.
On a personal note, this is a very special event for us at Mode. We are proud to help sponsor it, as all the participants are volunteer and donate tons of time and money to make this happen and keep the event free to the public. There is a wave of enthusiasm building in our community as everyone pitches in to create a cultural identity for our city. We are very passionate about not falling prey to apathy and normalcy by helping creative individuals find a voice in an otherwise sterile culture.
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